The purpose of a fundraising letter is to inform the recipient about an upcoming event or fundraiser; and receive donations in the form of volunteer help, services, product or a monetary donation. When writing a fundraising letter there are a few key points that you will want to keep in mind:
- Make your fundraising letter personal
- Keep the letter short and to the point
- Now that they know what you want, tell them how to donate
- Don’t just sent a generic fundraising letter; be creative and unique in your approach.
- Don’t forget to send out personalized thank you letters once you receive the donations.
The following is a fundraising letter sample:
Title (if known and appropriate)
I, Joe Advocate, am writing to you on behalf of Hometown Skatepark Committee, an organization that is working for the a new public skatepark in our community’s youth. We estimate that today there are #,000 kids in our town that are passionate about skateboarding but have nowhere to do it safely. We feel that this athletic drive should be supported by a safe, sanctioned place for these kids to exercise, socialize, and develop skills that will be useful throughout their lives. Our organization is dedicated to the process of making that happen but we need your help.
Your donation will bring us closer to our goal of $#00,000. Many business and community leaders are on board as well as hundreds of individuals. Our community is clearly excited and eager to see this project succeed. You can be a part of that excitement by supporting our youth with a $#,000 donation. We are happy to acknowledge your donation on our website and at our numerous events, (unless you prefer otherwise).
I would like to thank you for considering this opportunity to partner with our organization for raising funds. If you have any queries regarding our organization, our fund management policy, or the project itself, please feel free to contact me at the address given above or at email@example.com.
(If you are a non-profit or are writing letters on behalf of a non-profit organization, you should indicate that either in the second paragraph or at the end: The Hometown Skatepark Committee is a non-profit organization (501c3) and your donation is tax-deductible.)
This fundraising letter can be used for traditional styles of fundraising like direct mail or email. If you are looking for a newer style of fundraising or a more effective method then you might want to look into crowd funding. Crowd funding is where a group of individuals come together to support efforts created by other individuals or organizations. There is a course on fundraising using crowd funding to learn more click here or the image.